COOKIE POLICY

BARNEY & BAXTER

When you visit our website or use a mobile app, we place one or more cookies on your device or use JavaScript, HTML 5 and other digital technologies to collect information from your computer, mobile phone or other device. This information may include personally identifiable information. In this cookie policy we explain which cookies we use and what their function is. How we process the personal data we receive from your device is described in our Privacy Policy outlined. When you visit our website, we consider this a specific request on your part to provide you with the full functionality of the site, including but not limited to the ability to purchase an item from our online store.

1. WHO IS RESPONSIBLE?

The Barney & Baxter AG responsible. The use of "we" or "us" in this Cookie Policy refers to those two entities. You can reach us at the address below.

2. WHAT ARE COOKIES?

When we talk about cookies, we mean small (temporary) text files that we transfer to your device. We may use other similar digital technologies, such as JavaScript, HTML 5, digital fingerprinting, etc. In this Cookie Policy, we refer to these digital technologies collectively as "Cookies".

3. WHY DO WE USE COOKIES?

Cookies can be used for various purposes. Firstly, these cookies ensure that you can use the basic functions of the website: they remember your choices and the decisions you make so that we can improve your experience on our website. They enable the shopping cart function and the payment process, help with security problems and comply with legal regulations. We call these cookies “functional cookies”.

Cookies can also be used to expand and improve the functions of the website by analyzing usage. In some cases they improve the speed with which we can process your request and allow us to remember the preferences you have selected. You can choose not to consent to the use of these "analytical cookies".

These cookies transmit data to our data analysis tools. When you visit one of our websites, we can determine which marketing channels you came from (e.g. Google AdWords, email newsletters), which pages you viewed, which products you placed in your shopping cart and which ones you bought. We also receive information about how you use and interact with our websites and the time you have spent on them. Our website's server also collects basic information related to the request that your browser sends when you visit the websites. This data may include information about the date and time of your last visit, the timestamp of the browser request, your IP address, basic HTTP header information (such as referral URL and user-agent), and previous URLs served by your browser were requested.

Thirdly, "social media and advertising cookies" allow you to connect to social networks and share content from our website there. The information we receive from advertising cookies is used to create your personal advertising profile. These cookies also help us to target you with a specific online audience on our Data Management Platform (DMP).

The DMP information provides insight into how our consumers are responding to our brand, products and advertising. This information is collected from various sources available to us offline, online and mobile, e.g. B. when you visit our website. In addition, they are enriched with information collected by other providers, e.g. B. with data on the local weather. Based on this information, the DMP can help our marketing teams find and define relevant segments of online audiences to target marketing campaigns within Tommy Hilfiger's digital channels and beyond. If your digital marketing profile can be assigned to such a segment, you are likely to receive our advertising tailored to the interests of the segment in which we place you on Facebook, Google Properties, online properties of so-called partner companies and other online and offline -Locations and materials placed. This is targeted advertising.

We may also use the data for improved targeting by showing you targeted advertising on a third-party website that is linked to an event on our website, e.g. B. with a purchase that was canceled.

In addition, Facebook, Google and other online players may independently register your use of our advertising. Please read the privacy policies of these third parties as we are not responsible for the personal data they process for their own purposes.

You can choose not to consent to our use of these "social media and advertising cookies".

4. HOW DO I MAKE CHOICES ABOUT COOKIES AND MY PRIVACY?

On our website you can set your preferences in relation to cookies by clicking on the "Cookie" button in left bottom corner of the site. If you want to change a previously given consent, you can access your settings via the "Preferences" button. On the screen that appears after you click "Preferences", you can withdraw your consent by unticking the relevant boxes for analytical, social media and advertising cookies. Of course we prefer that you do not do this, as we believe that cookies allow you to get the best functionality from our website and also ensure that you do not see ads that are not of interest to you.

If you do not wish to be included in our Data Management Platform (DMP), please e-mail us at the e-mail address listed in the contact details below.

If you withdraw your consent, the cookies that are already on your device based on your previously given consent will not be automatically deleted. You must delete these cookies manually. How does it work? You can see below how to delete cookies for your specific browser:

5. OUR CONTACT DETAILS

Barney & Baxter AG

Official Tommy Hilfiger® Equestrian License Partner

Bönirainstrasse 9

CH-8800 Thalwil-Zürich

Switzerland

E-mail: customercare@barneyandbaxter.com